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In the realm of e-commerce, certain characteristics define those who excel as online entrepreneurs. Let's navigate through these essential traits, which serve as the foundation of triumph in the digital marketplace.
1. Passion for the Niche: Fostering Inspiration
Online entrepreneurs are the best because they're all about their passion! Whether it's sustainable fashion, tech, or wellness, they're totally into what they do, and that energy spreads to everyone else!
This all boils down to one thing - some happiness! If you love animals but kill plants, would you open an online pet supply store or an online plant nursery? You’d do the former because it would bring you more joy! Trying to sell something you’re not interested in is an absolute business killer.
The great news? You get to choose your eCommerce niche!
2. Love for Learning & Sharing Knowledge: Embracing Growth
Continuous learning is a so important for effective online entrepreneurship. Online biz owners often delve into new trends, technologies, and strategies, and they LOVE sharing their insights with others.
In short, if you love your product, you’ll be more compelled to learn about it. You’ll find enjoyment in sharing your knowledge with others. Most importantly in the online world, you’ll be a natural when it comes to creating online content - and authoritative content is how online businesses grow. Whether it be a blog post or a TikTok, your passion will shine through.
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3. Belief in the Products Sold: Cultivating Authenticity
Authenticity is paramount in the online marketplace. Successful entrepreneurs wholeheartedly believe in the products they offer, using and advocating for them themselves. This genuine conviction fosters trust with customers and cultivates enduring loyalty.
We’ve all been shopping and met a salesperson who simply lists the great features of the product, and then insists you must have it. On the flip side, we’ve met the version that loves the product, uses the product, thinks you’ll love the product, but doesn’t pressure you into buying.
The latter is going to get the sales because of one key element - integrity.
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4. Love for Creating, Designing, Curating: Crafting Distinctive Experiences
Internet business owners who thrive have a deep passion for the creative process.
Whether designing products, curating collections, or crafting content, they infuse their work with originality and flair. This attention to detail creates memorable experiences for customers and distinguishes your business in what could be a saturated market.
Does this mean you need to be an artist? Nope! It does mean that you should be familiar enough with the product and niche to come up with new ways to pitch. That may mean creating a “bundle” of products that go great together, or finding a new creative way to use a standard item.
Customers love perks, and they appreciate innovation!
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5. An Extra 5-10 Hours Per Week: Commitment to Growth
Successful online entrepreneurs recognize the significance of investing time and effort into their business. Even amid busy schedules, they carve out an additional 5-10 hours per week to nurture their venture, refining strategies, engaging with customers, and exploring avenues for expansion.
There are several things you can do with your time when you’re done processing orders. Find product vendors, engage in your social media, write a blog post, bulk up your product descriptions - and that’s just to name a few!
Come up with a weekly routine to improve your business. It doesn’t have to be all at one time either! You can spend one hour per day, or 5 hours on the weekend. It’s all up to you!
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6. Knowing When to Seek Help: Strategic Resource Utilization
No entrepreneur can navigate the journey alone, and thriving online business owners understand when to seek support. Whether outsourcing tasks, hiring freelancers, or forging partnerships, they leverage resources wisely to scale their business efficiently.
This is so important. If you can pay someone to load products to your website or rewrite your product descriptions, do it. Unless you absolutely love doing it, that is. Time is an asset, and when you delegate, you’re getting twice the work - yours and theirs. While they do what they’re good at, you do what you’re good at.
Pick the things you dread and outsource!
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You’ll notice that none of these items include public speaking or cold calling. Sure, there will be things you’ll need to do that push you out of your comfort zone. Overall, if you find yourself in these six points, then an online business may just be the perfect route for you.
Company Bee would love to do some of the heavy lifting when you choose to start your online business. Contact us today!