For therapists and counselors, a website isn’t just a marketing tool—it’s often the first experience a potential client has with your practice. They may be anxious. Hesitant. Scared to take that first step.
So if your website feels too clinical, cluttered, or confusing… it might actually turn people away. Not because they don’t need help—but because the site didn’t make them feel safe enough to reach out.
At Company Bee, we come alongside small businesses—and yes, your private practice is a small business—to build custom WordPress websites that align with who you are and how you serve. You offer a safe space. We help that space show up online.
What Every Therapist Website Needs (And Why)
We’ve worked with enough websites for mental health professionals to know what truly works - and what doesn’t. Here’s what we always include in therapist website design:
Calm, Clean Visual Design: First impressions matter. If your site looks overwhelming, visitors may not even scroll. That’s why we focus on:
- Neutral color palettes and gentle typography
- Simple layouts that feel open and inviting
- No unnecessary clutter or distractions
Clear Contact and Booking Options: When someone is finally ready to reach out, it should be easy. We make sure:
- Your contact info is obvious on every page
- There’s a clear call to action: “Book Now” or “Schedule a Call”
- We integrate tools you already use - like SimplePractice or Calendly
Words That Sound Like You: Your bio and service descriptions should feel personal, not robotic. We help you:
- Write or refine content that builds real connection
- Explain your services in simple, comforting language
- Avoid overused clichés or therapy jargon
Optional Secure Forms: Some clients may want to start with an intake form or send you a message. If you choose to include forms, we can:
- Use secure, encrypted contact options
- Recommend HIPAA-compliant tools if needed
- Keep forms short and easy to complete
A Welcoming Bio Page: This is where trust really begins. We help you share:
- Your “why” for being a therapist
- A few personal touches (without oversharing)
- Professional credentials in a calm, non-intimidating tone
What to Leave Off a Therapist Website
Not everything that can go on a website should—especially when you work in mental health. Some common features might actually backfire in this niche.
- Pop-ups and Chat Widgets: These can be jarring, especially for someone already feeling anxious. Instead, we focus on gentle, non-intrusive navigation.
- Overly Technical or Clinical Language: You’re not writing for other therapists—you’re writing for the person Googling “anxiety therapist near me” at 11pm. We help you meet them where they are.
- Stock Photos of Smiling Strangers: They don’t feel genuine. We can help source calming imagery—or keep it minimal, so your words do the work.
What Other Web Designers Might Miss—But Company Bee Cares About
Many web designers can build a “pretty” website. But they don’t always understand your field. That’s where Company Bee is different. Here’s what we consider - because we know it matters:
We Think About Emotional Safety: We don’t just ask, “Does this look good?” We ask, “Will this make a stressed-out client feel safe clicking ‘Contact’?”
Designing for Low-Tech Comfort: Many therapists tell us, “I’m not techy.” That’s okay - we build with that in mind. We give you a site you can actually update, with support when you need it.
Values before Flash: You don’t need bells and whistles. You need calm, clarity, and connection. That’s what we build.
Your Website Should Build Trust Before You Ever Say a Word
Your website is often the first step in a client’s healing journey. It should feel safe, warm, and clear - helping potential clients feel seen, understood, and confident enough to reach out.
With Company Bee, you’ll get a website that is:
- Thoughtfully designed to reflect your unique approach and values
- Search-friendly so the right clients can find you when they need you most
- Built to guide visitors gently toward scheduling or reaching out
- Private, secure, and reliable - because client trust is everything
Let’s create a website that holds space for your future clients - just like you do every day.
You’re the Expert in Healing. We’re the Expert in Showing That Online.
At Company Bee, we’re not here to upsell you on flashy features you don’t need. We’re here to listen, understand your goals, and build a website that feels like you—safe, grounded, and trustworthy.
Because your online presence should reflect the heart of your practice.
And we’d be honored to help you create it.